Viktor Dufour, founder of Essembl, presents his AI-powered fashion assistant that simplifies daily outfit choices and wardrobe management. He discusses the benefits of Luxembourg’s startup ecosystem and outlines ambitious plans for global user growth and platform evolution.
Can you present your company in a few words?
Essembl is an AI-powered fashion assistant designed to solve the everyday problem of “what should I wear?”. We simplify wardrobe management and outfit creation through a user-friendly mobile app. Users create a virtual wardrobe by photographing their clothes, and our AI provides personalized style recommendations and helps assemble harmonious outfits. Key features include instant outfit feedback via selfie uploads and tailored shopping suggestions. Our core ambition is to make daily dressing effortless, confident, and enjoyable for everyone who cares about their style or needs a helping hand improving it, effectively putting a personal fashion advisor directly in their pocket. We aim to be the simple answer to that daily question.
How can Luxembourg’s ecosystem help you grow?
Luxembourg’s dynamic ecosystem is already proving invaluable. As members of the Luxembourg-City Incubator, we benefit from strategic guidance and networking opportunities. Our selection for the Fit4Start accelerator program provides crucial support and visibility, helping us refine our model for high-potential growth. We aim to leverage Luxembourg’s position as an international hub to attract diverse tech, finance, and marketing talent, complementing our experienced founding team. Furthermore, access to the local and European investor networks is vital for securing the funding needed to fuel our ambitious user acquisition goals (scaling from 1M to 10M users) and expand our reach across Europe, the US, and Asia, solidifying our presence in key markets.
“Essembl is an AI-powered fashion assistant designed to solve the everyday problem of ‘what should I wear?'”
How do you see your company evolving in the next 2 years?
Over the next two years, Essembl is focused on significant user growth and platform evolution. Having reached 1 million users, our primary goal is scaling aggressively towards 10 million users globally. We will strengthen our core offering as the AI clothing assistant by continually refining our recommendation algorithms. Key developments include integrating social features to allow users to connect and share styles, enhancing engagement. We will also launch a sophisticated feature for recommending clothing purchases directly tailored to individual user style profiles and existing wardrobes. Ultimately, we aim to evolve Essembl from a daily outfit helper into the go-to, comprehensive platform for personalized fashion advice, setting the global standard.
