From Luxembourg to the World
Computing provider Gcore has spent the past decade helping companies reach customers around the world. We talked with CEO Andre Reitenbach about how Luxembourg helps the company build a brighter future.
Empowering Companies Through Computing
Founded by Reitenbach in 2014, Gcore has grown to a global scale while retaining its roots in Luxembourg. The company provides vital internet infrastructure through services such as content delivery networks, cloud computing, and AI. By increasing edge capacity, it brings workloads as close as possible to users, improving their experience. Gcore started out with clients in the gaming and entertainment industries, services whose demand has grown hugely in a post-covid world. This allowed Gcore to expand its offering, providing automation and AI services for sectors such as fintech and healthcare, helping them reach their customers. The company now provides a wide range of clients with the tools they need to work effectively in the internet age.
The Joys of Working in Luxembourg
Luxembourg might not be viewed by many as a global powerhouse, but the country’s Chamber du Commerce has been a huge help to Gcore. “We go around the globe with the Chamber du Commerce,” Reitenbach says. “They help us to open up new locations. So if you go to Korea, go to Japan, Luxembourg helps us to open doors and get connections on the other side.” Basing the company in Luxembourg has brought other benefits as well. While the country has a reputation as an expensive place to live, services such as schools, medicine, and transport save residents money in these areas, reducing the cost of living in ways many people miss. Together with the country’s high quality of life and cosmopolitan atmosphere, made up of fascinating people from all over the world, it’s proved an asset to Gcore in recruiting the staff it needs.
“We do everything to achieve this together with Europe and together with Luxembourg”
A Smarter Future
The future looks bright for Gcore and for Luxembourg. The company was quick to get on board with AI and is using that technology to its benefit. Gcore’s strength in turn benefits Luxembourg. “As we get more successful, we bring more people to Luxembourg, talented people, and we create an ecosystem that those people want to live in,” Reitenbach explains. A great believer in AI’s ability to improve productivity, he foresees a time when the human effort it frees up will allow the creation of new industries. But it will take effort to tap into this. Only 3% of AI capacity in currently installed in Europe, and Gcore aims to work within Luxembourg to change that. By connecting edge computing and AI, the company hopes to become a core player in a growing industry, centring that dynamic development in Luxembourg.
