Goeres Horlogerie: A Family Watch Legacy in Luxembourg
In Luxembourg City’s historic centre, Goeres Horlogerie has been part of the Grand Duchy’s watch retail landscape for nearly seven decades. Founded in 1956 by Raymond Goeres, the business has grown from a traditional watchmaking workshop into a recognised presence in Luxembourg’s luxury watch retail sector, reflecting the evolution of the country’s commercial landscape over the past decades.
From workshop to luxury retail
When Raymond Goeres founded the business in 1956, it began as a workshop dedicated to mechanical watches and traditional watch repair. Craftsmanship and technical expertise quickly became defining elements of the company’s identity. Over time, the company expanded its retail activity as Luxembourg developed into an increasingly international financial centre. Leadership passed to successive generations of the Goeres family, allowing the business to maintain its independent character in a sector increasingly influenced by global luxury groups. A significant milestone occurred in 2007, when the company relocated to 22 rue Philippe II in Luxembourg City, one of the capital’s principal luxury shopping streets. The move reflected both the evolution of the company and the transformation of Luxembourg’s city centre into a destination for international luxury brands.
Partnerships with leading watchmakers
Today, Goeres Horlogerie operates within the international network of luxury watch distribution. The company is listed as an authorised retailer for Rolex, confirming its position within the Swiss manufacturer’s carefully managed global retail network. Authorised retailers must meet strict standards relating to showroom presentation, technical expertise and after-sales service, ensuring a consistent client experience across international markets. In this context, watchmaking know-how and long-term client relationships remain central to the role of independent retailers.
“In luxury watchmaking, reputation is built over decades. Independent family retailers remain a key link between Swiss manufactures and their clients.”
A changing global watch market
Over the past two decades, luxury watches have evolved from traditional craft objects into globally traded assets sought after by collectors and investors alike. This transformation has reinforced the importance of trusted retail partners capable of offering expertise, service and long-term relationships with clients. Luxembourg’s economic environment also supports the luxury retail sector. As an international financial centre with a highly diverse workforce, the capital attracts a clientele accustomed to global brands and high-end goods. Like many retailers across Europe, the sector experienced temporary disruption during the Covid-19 pandemic, when public health restrictions affected retail activity and customer footfall. Retail conditions gradually normalised following the lifting of sanitary measures across the continent. Nearly seven decades after its founding, Goeres Horlogerie remains part of Luxembourg’s independent luxury retail landscape, illustrating how family-owned businesses continue to coexist with global luxury brands in the Grand Duchy.
Key Milestones
1956
Raymond Goeres founds the watchmaking business in Luxembourg City, initially focusing on mechanical watches and repair services.
2007
The company relocates to 22 rue Philippe II, one of Luxembourg City’s main luxury retail streets.
Today
Goeres Horlogerie operates as an authorised retailer for Rolex, part of the Swiss manufacturer’s global network of selected retail partners.
Sources
1. Goeres Horlogerie – Notre histoire
https://goeres.lu/notre-histoire/
2. Rolex – Official authorised retailer directory
https://www.rolex.com/rolex-dealers/goereshorlogerie-780
